I'm Marianne. I help purpose-led businesses, founders and communities find their voice, shape their image and build audiences that stay. I do it through strategy, social media and content that feels made by people, for people.
The Not Hot Always Collection with Nasiba Hafiz, Leo Burnett MEA
For the same campaign, also featured in 16+ publications worldwide
Across Journey (44K+) and Mavia Bakery (8.5K+)
Two very different brands with one thing in common: they exist to take care of people.
Social media management and content strategy for a platform that supports mental-health practitioners worldwide. The voice is expert but human, and practical enough to save and share.
Content direction and social media for a bakery where every loaf carries a mission. The feed is appetite-first and puts the women behind the counter front and centre.
Award-winning campaigns, video and photography from five years of brand building.
Hire me for one piece of the puzzle, or bring me in to shape the whole picture.
Positioning, voice and messaging that make you unmistakable.
Management and consultancy that turn followers into community.
Concepts, shoots and production with a clear point of view.
Fundraisers and cause-led campaigns that move people to act.
When the war displaced families across Lebanon, I teamed up with artist Kay Ayach on a limited run of T-shirts, stickers and postcards. I co-designed the merch and ran the campaign, orders and pickups myself. All proceeds went to DADA Community Art Space and a grassroots initiative supporting displaced families.
The same skills that build a brand can build solidarity. I bring the same care to every cause-led project I take on.
See the fundraiserPersonal essays on culture, technology, slowness and the strange business of being a person online. Published on Substack.
Templates, guides and honest notes for creatives just starting out in Lebanon. Everything I wish someone had handed me five years ago.
Join the waitlistTell me where you are and where you want to be. I'll get back to you within 48 hours.