Strategy with roots. Content with a point of view.
Whether you're launching something new, rethinking how you show up or just need someone to finally own your social media, here's how I can help.
Brand Strategy & Identity
For businesses that know what they do but struggle to say who they are.
- Brand discovery workshops
- Positioning & audience definition
- Brand voice, tone & messaging
- Visual direction & moodboards (with designers)
- Brand guidelines
Social Media Management & Consultancy
Hands-on management, or a strategy your team can run with.
- Account audits & competitor research
- Social media strategy & content pillars
- Monthly content calendars
- Captions, carousels & scripting
- Community management & monthly reporting
Content Production & Creative Direction
Ideas that look good and mean something.
- Campaign & shoot concepts
- Art direction on set
- Photo & reel production, including film photography
- Short-form video editing
- Working with photographers, videographers & talent
- Launch & seasonal campaigns
Copywriting & Editorial
Words that do the heavy lifting.
- Website & landing page copy
- Brand stories & About pages
- Newsletters
- Long-form articles & essays
Fundraisers & Cause-Led Campaigns
For NGOs, initiatives and anyone mobilising their community for good.
- Fundraiser concept & campaign strategy
- Merch & campaign design (with artists)
- Launch content & storytelling
- Orders, logistics & partner coordination
From seed to harvest
Discover
We talk. I listen, research your audience and competitors and get to the root of what makes you different.
Define
I turn that into a clear strategy: positioning, voice, content pillars and a plan you can actually follow.
Create
Concepts, copy, shoots and content, all produced with intention and aligned with your brand.
Grow
We publish, measure, learn and refine. Good brands are tended to, not set and forgotten.
Pick your starting point
Brand & Social Audit
A deep look at your brand and social presence, with a clear, prioritised action plan you can run with yourself.
Social Media Retainer
Ongoing strategy, content calendars, copy and community management, with monthly reporting so you always know what's working.
Brand or Campaign Build
A defined project such as a brand voice, a launch or a fundraiser, from first workshop to final delivery.
Good questions
Who do you usually work with?
Small and growing businesses, founders, social enterprises and community initiatives. I'm especially drawn to food, agriculture, culture, wellbeing and purpose-led brands, but I'm always open to a good story.
Do you work outside Lebanon?
Yes. I'm based just outside Beirut and work remotely with clients anywhere. I've worked with teams in London, Dubai and the US, and with brands across the GCC.
Do you design logos?
I lead the strategy and creative direction, and I collaborate with trusted designers and artists on visual identity, so you get a brand that's both thought-through and beautiful.
How much does it cost?
Every brand is different, so I quote per project after a free discovery call. Get in touch with a little about what you need and I'll send a tailored proposal.
How soon can we start?
It depends on my current workload. Reach out and I'll reply within 48 hours with my availability.
Not sure where to start?
Book a free 20-minute discovery call and we'll figure it out together.