Writing · Substack
Rejecting techno determinism. Embracing mycelial networks.
My Substack is where I think out loud. I write personal essays about culture, technology, burnout, slowness and the strange business of being a person online. Same curiosity I bring to brands, minus the brief.
Latest essays
What I write about
Culture, technology & the slow stuff
Writing keeps my strategy honest.
Paying close attention to how we live, scroll, work and rest makes me better at understanding the audiences I build brands for. My essays explore our relationship with technology and productivity, the culture we consume, and what agriculture, food and the natural world can teach us about growing things that last.
CultureTechnologySlowness
AgricultureFoodPersonal essays